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Take the manual with you

Every chapter on this site is free to read, and always will be. The books are for when you want it all in one place: the manual to read, the workbook to put it to work.

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The manual · ebook

$9.99

All 30 chapters for your phone, tablet or e-reader. EPUB plus a PDF of the full book.

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Best value Ebook + workbook

$17.99 $22.98

Read a chapter, then work it. The ebook plus the fillable workbook PDF, together.

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The workbook · fillable PDF

$12.99

Type your answers right into it on your computer, tick the checklists, and save as you go. Or print the pages you need.

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Instant download after secure payment through Stripe. Not ready? Read a free sample chapter.

About the book

Nobody hands you a manual when you take charge. Maybe you started a business. Maybe you fell into running one. Maybe you got promoted to lead the team you used to work beside. Either way, the hard calls are now yours, and nobody taught you how to make them.

The BBG Owner's Manual teaches you to think like a detective: step outside yourself, separate facts from assumptions, run the what-ifs first, argue against your own plan, and only then decide. Then it shows you how to run a tight ship, get real about money, win and keep customers, lead people, and keep moving when times get hard.

Why "BBG"? It stands for Business Book Guide. The manual pulls together the most useful ideas from respected business and management books, puts them in plain language, and adds what only experience teaches. Every chapter has a worked case, a step-by-step how-to with words you can use, the most common mistakes, and questions to work through for your own business or team.

Who it's for: owners, managers, supervisors and team leads who learned on the job and want a practical system, not theory.

What's inside: all 30 chapters

Each chapter is free to read on this site. Tap a part to see its chapters, and click any title to read it now.

Part I The Method 6 chapters
  1. 1The Dossier MethodThe seven-step decision system
  2. 2Third PersonSee your situation like an outsider
  3. 3What-If FirstEvidence, scenarios and premortems
  4. 4No Yes ManCritical thinking and real pushback
  5. 5Tough CallsDeciding, tripwires and reviews
  6. 6Be Your Own ConsultantAdvise in the third person, act in the first
Part II Strategy & Growth 4 chapters
  1. 7One-Page PlanVision, priorities and a weekly scorecard
  2. 8Where You CompeteWho you're for and your real edge
  3. 9Grow Without BreakingScale without running out of cash
  4. 10Worth SellingValue, sellability and stepping away
Part III Customers 4 chapters
  1. 11Your OfferSell the result, not the work
  2. 12Sales ProcessInvestigate, then propose
  3. 13Clients & PricingWho you serve and what you charge
  4. 14Keep Your ClientsThe cheapest growth there is
Part IV Money 3 chapters
  1. 15Reality CheckEverything goes back to a dollar
  2. 16Cash FlowThe numbers that keep you alive
  3. 17Profit FirstProtect profit, taxes and your pay
Part V Operations 4 chapters
  1. 18Tight ShipDiscipline, diligence and the weekly routine
  2. 19Systems & ProceduresMake good work repeatable
  3. 20The Owner's TimeYour scarcest resource
  4. 21Technology & AITools do the routine, people do the judgment
Part VI People 6 chapters
  1. 22Managing PeopleStyles and habits of good managers
  2. 23HiringScorecards and structured interviews
  3. 24Team & CultureTrust, conflict and accountability
  4. 25Meetings & ReviewsAgendas that make decisions
  5. 26NegotiationWalk-away points and real interests
  6. 27Protect the OwnerBurnout and bottlenecks
Part VII Hard Times 3 chapters
  1. 28Crisis ModeThe first 24 hours and playbooks
  2. 29Pivot to SurviveChange direction without stopping
  3. 30Risk & ContractsContracts, insurance and protection

Prefer paper?

The manual · paperback

A book for your desk

The full manual in print, 8.5 × 11 inches, to mark up and come back to. Printed on demand and shipped to you.

Paperback coming soon
The workbook · paperback

A workbook to write in

110 pages, 8.5 × 11 inches, printed on demand and shipped to you.

Paperback coming soon

What's in the workbook

  • 30 chapters that match the manual, so you can read a chapter and then work it.
  • Questions to work through, with lined space for real answers.
  • Fill-in scripts to rewrite in your own words before the real conversation.
  • Mistake checklists and a "try it this week" planner for every chapter.
  • Blank Dossiers, a 12-week scorecard and a 90-day plan.

Type in it or print it

The workbook PDF is fillable. Every answer space is a typing box sized for a real answer, every checklist has boxes you can click, and the 12-week scorecard has a cell for each number. Fill it in on your computer, save it, and come back to it whenever you like. It works in the free Adobe Acrobat Reader, in Preview on a Mac and in most web browsers. Prefer pen and paper? Print any page, or order the paperback.

Both are written for owners, managers and supervisors who learned on the job.

Books and downloads are for the buyer's own use. Please don't copy, share or resell them. Like the website, they're general education, not legal, tax or financial advice.

Not sure yet?

Start reading free

Every chapter is free on this site. Begin with the Dossier Method, the seven-step decision system everything else builds on.

Read chapter 1
Coming soon

Want more than a book?

One-on-one sessions are coming at Plainspoken.Mind, my consulting practice: send me your situation, get a written plan and a video walkthrough, then talk it through on a call. Join the interest list to hear first.

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Questions?

Have a question about the books, or want help applying them? Send a note through Plainspoken.Mind, my consulting site.

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